Introduction In today’s rapidly changing business world, staying ahead of the competition is essential. Market research has traditionally been a core approach for achieving a market edge, but the advent of Artificial Intelligence (AI) has transformed this field. Tools driven by AI are reshaping how companies gather, analyze, and utilize informat

Introduction Social media marketing has evolved dramatically in recent years, driven by shifts in innovation, user behavior, and corporate demands. A major transformation in the marketing landscape has been the rise of artificial intelligence (AI). AI’s capability to reshape social media marketing has captured the focus of businesses and marketer